The Advertising Standards Council of India (ASCI), which monitored advertisements through the National Advertisement Monitoring Services (NAMS) and the Union Department of Consumer Affairs’ Grievances against Misleading Advertisements (GAMA) portal, has objected to 148 misleading advertisements out of 319.
The advertisements objected to, include 69 advertisements related to healthcare, 68 to the educational sector, 5 belonged to the food & beverages category, 1 belonged to personal care, with 5 related to other categories.
Healthcare: The ad for 'Glucomeck Ayurvedic' (Meck Pharmaceuticals and Chemicals) that claims “Those having difficulty in walking can also run,” was found to be misleading since there was no clinical evidence to prove this claim. In the ad for 'Dr. Ortho Oil' (Divisa Herbal Care), script writer Javed Akhtar claimed that “Dr. Ortho Ayurvedic Oil, made of 8 excellent Ayurvedic oils, was not just a temporary pain killer and was made of an ayurvedic medicine.”
The claim was unsubstantiated. Similarly the claim “Lose up to seven centimetres in one session (weight loss around tummy)” by 'Perfect Point', was not substantiated with clinical evidence. Also the claim of “High Success Rate” by Evaa Fertility and Gynaecology Centre (Chandigarh) was misleading by ambiguity.
Personal Care: The ad for 'Lever Ayush soap' by Hindustan Unilever Limited claims it is “Based on 5000-year-old Ayurveda scriptures with 15 Ayurvedic herbs” with visuals of actor Akshay Kumar was said to be misleading. Similarly, the ad by Reckitt Benckiser (India) claiming that its 'Veet Wax Strips' “removes the shortest of hair that salon wax cannot” was misleading. Claims made by Lotus Herbals' 'Amrit 55 – Herbal Lip Therapy for Pink Lips', which guarantees to make black lips pink like before within 7 days, was also found to be misleading.
Food and Beverage: The claim by Synthite Industries offering 'Kitchen Treasures Brahmin Sambar Powder', that it was the “World's largest chilli company”, and the claim by the Laxmi Protein Products offering 'Laxmi Toor Dal', stating it was “Gujarat’s No.1 Desi Toor Dal”, were found to be unsubstantiated by market survey data.
The Pure Royale Foods’ advertisement of 'Pure Royale Supari Mix' did not carry the mandatory cautionary warning – “Chewing of Supari is injurious to health.” Also Gods Own Food Solutions (Ernakulam, Kerala), offering to “reduce stomach and weight” through 'Jackfruit 365' (green Jackfruit flour) was inadequately substantiated.
Education: The ad by 'Yunus Balluwala (Ahmedabad) claiming to teach 'Liza Handwriting and Calligraphy Course' in only 5 days was unsubstantiated and misleading. Also, the ad by the 'Manav Rachna Educational Institutions' having branches at Faridabad, Luckonow, Gurgaon and Noida, that it offered “1600+ placements in the last academic year and had students from 17 countries was unsubstantiated.
Besides, the claim by ALS Satellite Education Private Limited (Delhi), that it was “India's Largest IAS Coaching Network”, was not substantiated with any market survey. The claim by Saraswati Educational & Cultural Society – IPSR Group of Institutions (UP), that it was the “1st ranked institute for pharmacy and management guaranteeing 100 per cent placement,” was also found to be unsubstantiated.
In the other ads category, the visual of a rider and pillion rider on a two-wheeler without helmet, shown in the HPCL advertisement, was found to be in violation of traffic rules. The ad by LaMode Fashions (Delhi) was also found to be in violation for the same.
The ad claiming it to be “India’s biggest digital news network” by ARG Outlier Media Asianet News (Republicworld.com) was also found to be unsubstantiated without verifiable comparative data. Similarly the advertisement's claiming it to be “No.1 realtor in Vishakha” and “Most trusted realtor in South India” by the Peram Group (Visakhapatnam) was found to unsubstantiated.
The advertisements objected to, include 69 advertisements related to healthcare, 68 to the educational sector, 5 belonged to the food & beverages category, 1 belonged to personal care, with 5 related to other categories.
Healthcare: The ad for 'Glucomeck Ayurvedic' (Meck Pharmaceuticals and Chemicals) that claims “Those having difficulty in walking can also run,” was found to be misleading since there was no clinical evidence to prove this claim. In the ad for 'Dr. Ortho Oil' (Divisa Herbal Care), script writer Javed Akhtar claimed that “Dr. Ortho Ayurvedic Oil, made of 8 excellent Ayurvedic oils, was not just a temporary pain killer and was made of an ayurvedic medicine.”
The claim was unsubstantiated. Similarly the claim “Lose up to seven centimetres in one session (weight loss around tummy)” by 'Perfect Point', was not substantiated with clinical evidence. Also the claim of “High Success Rate” by Evaa Fertility and Gynaecology Centre (Chandigarh) was misleading by ambiguity.
Personal Care: The ad for 'Lever Ayush soap' by Hindustan Unilever Limited claims it is “Based on 5000-year-old Ayurveda scriptures with 15 Ayurvedic herbs” with visuals of actor Akshay Kumar was said to be misleading. Similarly, the ad by Reckitt Benckiser (India) claiming that its 'Veet Wax Strips' “removes the shortest of hair that salon wax cannot” was misleading. Claims made by Lotus Herbals' 'Amrit 55 – Herbal Lip Therapy for Pink Lips', which guarantees to make black lips pink like before within 7 days, was also found to be misleading.
Food and Beverage: The claim by Synthite Industries offering 'Kitchen Treasures Brahmin Sambar Powder', that it was the “World's largest chilli company”, and the claim by the Laxmi Protein Products offering 'Laxmi Toor Dal', stating it was “Gujarat’s No.1 Desi Toor Dal”, were found to be unsubstantiated by market survey data.
The Pure Royale Foods’ advertisement of 'Pure Royale Supari Mix' did not carry the mandatory cautionary warning – “Chewing of Supari is injurious to health.” Also Gods Own Food Solutions (Ernakulam, Kerala), offering to “reduce stomach and weight” through 'Jackfruit 365' (green Jackfruit flour) was inadequately substantiated.
Education: The ad by 'Yunus Balluwala (Ahmedabad) claiming to teach 'Liza Handwriting and Calligraphy Course' in only 5 days was unsubstantiated and misleading. Also, the ad by the 'Manav Rachna Educational Institutions' having branches at Faridabad, Luckonow, Gurgaon and Noida, that it offered “1600+ placements in the last academic year and had students from 17 countries was unsubstantiated.
Besides, the claim by ALS Satellite Education Private Limited (Delhi), that it was “India's Largest IAS Coaching Network”, was not substantiated with any market survey. The claim by Saraswati Educational & Cultural Society – IPSR Group of Institutions (UP), that it was the “1st ranked institute for pharmacy and management guaranteeing 100 per cent placement,” was also found to be unsubstantiated.
In the other ads category, the visual of a rider and pillion rider on a two-wheeler without helmet, shown in the HPCL advertisement, was found to be in violation of traffic rules. The ad by LaMode Fashions (Delhi) was also found to be in violation for the same.
The ad claiming it to be “India’s biggest digital news network” by ARG Outlier Media Asianet News (Republicworld.com) was also found to be unsubstantiated without verifiable comparative data. Similarly the advertisement's claiming it to be “No.1 realtor in Vishakha” and “Most trusted realtor in South India” by the Peram Group (Visakhapatnam) was found to unsubstantiated.
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